[Lowpro]
“Low pro” is a new project conceived by Simon Taylor, a founding member of the well known, London based, artist collective TOMATO. The objective of Tomato is to be a mediator between artists and commercial brands while helping to produce merchandise, events, and anything else that interests them. Taylor and Tomato teamed up with Override and Fuji Bicycles for this line.
[Simon Taylor]
Simon Taylor was born in England in 1965, and is well known for being one of the founding members of Tomato. He studied at Bath Academy of Art and London College of Printing, graduating with a BA in Graphic Art with Honors.
Since the 1980s, Taylor has directed films about various aspects of contemporary culture, made videos, paintings, and created installations throughout Europe and Japan. In 1990, he founded the fashion brand Urban Action, later to become UACT, which he ran for 15 years.
In 1991, Taylor helped found Tomato, a studio collective of artists from diverse creative backgrounds and in 1999, following collaborations on music for films, he formed the band Johnny Conquest which, to date, has released two albums.
Today he continues to design for major brands, to direct commercials and films, and to display his art and design work with Tomato in Europe and Japan. More recently, he worked on a two-year project involving film, sculpture, and sound for the Expo Zaragoza, in Spain.
[Tomato]
Tomato combines the talent of Steve Baker, Michael Horsham, Jason Kedgley, Karl Hyde, Rick Smith, Simon Taylor, Dirk Van Dooran, John Warwicker, Graham Woods, and the internationally known electronic band Underworld. They are a major success story from their founding in the 1990s to today. The commercial work of Tomato includes promotional films, TV commercials, corporate identity designs, product designs, music, and “strategic thinking.” Most of their immense body of work is highly respected.
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